Shanghai will host IT&CM China 2011 Source = e-Travel Blackboard: M.H The inaugural Shanghai Business Events Week has been boosted by the inclusion of IT&CM China, which will anchor the initiative taking place from 11 to 15 April this year. Launched by the Shanghai Municipal Tourism Administration (SMTA), the project will bring together six MICE events under one umbrella and will highlight China’s increasingly popular status as a MICE destination. “China has positioned itself well on the international stage and is attracting demand through increased and suitable space and inventory combined with competitive rates,” Hilton Shanghai business development director Victor N de Vries said. “Outbound wise, China has an already large and growing footprint on world business.” IT&CM China 2011 is the 5th edition of the international MICE event that seeks to “Promote China to the World and the World to China”, and will be held from 13 to 15 April at ShanghaiMart Expo. Themed “China’s Next MICE Wave”, the event will feature more than 2,000 delegates from across China and 40 countries worldwide. Joining IT&CM at the Shanghai Business Events Week will be SMTA’s China (Shanghai) International Meetings & Conferences Forum, Global Business Travel Association’s Corporate Travel Expert Certification Course, ICCA’s Association Database Workshop, IMEX-MPI–IT&CM China’s Future Leaders Forum and the TTG China Travel Awards.